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Value For Nothing?

Value For Nothing?

In the autumn Studium Generale programme we presented a series of lectures, focusing on the relationship between design and the production of value. The starting point was the question: “If design is about creating value, what are the values we should focus on today?“ The lecture series explored this idea in a varied manner by looking at questions concerning tradition, cultural differences, durability, innovation and public interactions.
In this coming season’s series of presentations we want to go much deeper into this matter and explore the nexus of value with process, collaboration, interaction, reaction and refinement. We have invited six designers who work in different fields with diverse approaches to the design practice.
They will introduce one project and present it in a concise and objective manner. This will take between 20 and 30 minutes. The remaining hour will be dedicated to interview and discussion of the project. The moderator will question the designer about the design process asking questions that lead to an elaboration on the theme of the series. How does the designer work with others? How do reactions to the design influence its production and refinement? Does design create need and desire or meet need and desire? How does that influence its perceived value from the designer’s perspective? How does the designer identify a problem to address? These and other questions will be reviewed in the moderated discussions.

Moderator and interviewer in this series is Tori Egherman. She studied at New York City’s Cooper Union and lived and worked in Iran for four years. In Iran, she worked on design projects of all kinds from internet-based to print and exhibit design. She has authored a number of articles on a wide variety of topics from the Weimar Republic to the Islamic Republic of Iran.
www.ashtarydesign.com

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