Curator Jorinde Seijdel asks why radical forms of makeover are imagined and practiced so abundantly today. What kind of new ‘forms of life’ are produced? And how do these appear with art and artists? Miya Yoshida points at the amateur; Anneke Smelik at the ideal of the hairless body. Boris Groys expands about the transformation of oneself into an image of universality, while Camiel van Winkel considers the white cube as the proper structure for a reinvention of the figure of the artist. Heath Bunting and his Identity Bureau challenge the idea of personhood all together.